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The Trend Report 2025

The Coldwell Banker Global Luxury® program unveils the third installment of The Trend Report, a comprehensive analysis of what’s new and noteworthy for high-net-worth real estate.

This wildly popular and award-winning annual report series draws upon insights and data from leading sources like the Institute for Luxury Home Marketing, Wealth-X, and other industry experts. Together, these sources provide a unique perspective on the evolving landscape of luxury real estate, highlighting the key trends shaping the market today and predicting future directions of luxury property buying and selling.

What's inside The Trend Report 2025:

  • Luxury Shows Resilience: Luxury housing continues to outperform the broader market, with single-family home prices growing twice as fast.
  • Positive Outlook for 2025: Over 85% of Luxury Property Specialists express optimism for buyers, and 74% for sellers, indicating a positive market outlook for 2025.
  • More Property Selection Powers Pent-Up Demand: Increasing inventory is creating more opportunities for buyers, potentially unleashing pent-up demand.
  • The Rise of the "She-Elites": Affluent women are a dominant force in luxury real estate, driving demand and influencing purchasing decisions.
  • Doors Open for Gen X, “The Luxury Latchkey Generation”: Gen X buyers are a key growth segment, fueling demand for multi-generational living spaces.
  • Indoor-Outdoor Living Remains Paramount: Over 60% of Luxury Property Specialists rank indoor/outdoor living as a top feature among their clients, reflecting a growing demand for seamless indoor-outdoor spaces.
  • Value-Driven Luxury: Affluent buyers are increasingly focused on value, seeking properties that offer unique experiences and long-term returns.
  • New Luxury Location Drivers: Wealthy individuals are seeking new locations that offer lower taxes, economic opportunity, safety, lifestyle benefits, and favorable climates.
  • Developers Adapt to Evolving Demands: Luxury developers are creating bespoke projects that cater to the evolving needs and preferences of today's discerning buyers.